Imagine a CEO. What's the first image that comes to mind? Be honest — did you picture a Black leader? Using AI-generated images, real data, and undeniable facts, we reveals how structural racism, media bias, and the lack of diversity in leadership roles fuel anxiety and impact the mental health of Brazil's Black professionals.

Post em Branco teamed up with Michaelis, Brazil's largest dictionary brand, to add to the definition of "anxiety" real stories shared in the comments on Post em Branco's Instagram by people who live with it every day, turning a single definition into a living reflection of what anxiety truly feels like and creating a new channel for mental health awareness.

According to Brazil's Ministry of Health, public treatments for online gaming addiction have increased 186% since 2022. Inspired by the betting world, Post em Branco created Misfortune Tiger, a social-first campaign that shows how online betting euphoria fueled by anxiety often ends in guilt, depression, and isolation. The bet you always win? Mental health.

Together with KORO Martech, Post em Branco ran an experiment asking ChatGPT what anxiety, fear, love, and loneliness feel like. Every answer was identical: "I don't have emotions." The experiment revealed a simple truth: machines can learn patterns, but only humans can feel emotions and form genuine connections that make anxiety real and humanity irreplaceable.

Post em Branco and iconic Brazilian fashion brand Reserva launched Peace of Mind Tees, a collection created to help break the stigma around anxiety. The T-shirts, with their comfortable and minimalist design, feature honest and creative messages inspired by real anxiety feelings, turning your wardrobe into a catwalk for mental health awareness.

pick up your tee!

Every idea starts with a feeling. If yours can help someone breathe easier, talk about anxiety, or feel understood, I want to hear it. Send me your ideas — big, small, or weird. Together, we can turn our thoughts into projects that break anxiety taboos and help people deal better with their minds.

Over 300 million people live with anxiety worldwide, many in silence. It’s an invisible pain, often hidden behind smiles, posts, and “I’m fine.” When you’re not okay, post a blank image on your social media. Without a single word, you can ask for support. And remember, seeking a mental health specialist is always the first step.